https://github.com/google/physical-web
Dependencies: BLE_API mbed nRF51822
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PhysicalWeb is like QR codes, but over BLE. The core of the PhysicalWeb concept is based around the URI Beacon service. A URI Beacon is an unencrypted broadcast of a Universal Resource Indicator (URI), most commonly in the form of web links.
Here's an introduction to the concept.
There's an Android App to go with it.